Often businesses don't have a strategy problem. They have a prioritisation problem.

Strategy isn’t always deciding what to do, it’s just as much saying what you won’t do.   

But here's what I have seen far too often:   

Businesses spend months developing long term strategies. They try to analyse opportunities, assess market growth, identify where they have competitive advantages and try to agree where they should invest time and money. Eventually a deck is written and a strategy is aligned.   

Then, often in the very next meeting, someone asks:   

"What are we doing about [insert name of relatively insignificant piece of business].   

The part that contributes very little. The part that didn’t make the plan, wasn't a priority.    

And just like that, attention shifts slightly and the noise begins. Random requests start to appear. New projects emerge from nowhere. Now urgent work crowds out important work.   

Often, the businesses I’ve seen that are most successful are the most disciplined. They have the clarity to focus, the courage to say no, and the leadership to stay the course.  

Because every "yes" to something outside the plan is a "no" to something that probably matters more.  

#Strategy #Leadership #Prioritisation #BusinessGrowth #Execution #BoosterLab