Marketing is easy…

One of my first Marketing Directors used to say: 

"Marketing is easy. Listen to what consumers want and give it to them." 

Simple. But so often ignored. 

That's what I thought of when I saw this Lindor Bliss Mix from Lindt & Sprüngli Australia

Lindt asked Australian consumers what their favourite Lindor flavours were and just made a pack featuring those favourites. 

No revolutionary new product.  Just listening. 

It's amazing how many businesses still innovate based on what they can make rather than what consumers actually want. 

Some of the best opportunities come from paying attention to what's already being said. 

A good reminder that consumer listening is still one of the most underrated growth tools in business.